The LEGO Company History

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The history for the LEGO business begins in 1932 when Ole Kirk Christiansen, a Danish father, decided to start up a business selling his real wood toys door to door in the town of Billund, Denmark. He named his start up business “Lego” — a combination of two Danish thoughts, “leg godt, ” which suitable “play very well. ”

In 1958, the company’s founder, Godtfred Kristiansen, copyrighted a system with regards to coupling the plastic stones that would afterward become often known as LEGO “Automatic Products Bricks. inch The invention allowed LEGO to make more diverse and complex toys.

After that, LEGO extended their offerings and began to cater to both young boys and girls. It introduced a line of “Minifigures” in the mid-1970s that integrated human shapes with posable arms, and also marketed rings sets pertaining to young girls.

An additional expansion more than three decades ago saw the introduction of LEGO Space sets, releasing astronaut minifigures, rockets and spaceships, between other well-liked themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching places featuring the X-wing jet fighter and NECKTIE Fighter.

When the company grew, it needed to increase its ability to expose new products quickly and effectively. To this end, it hired management agent Jorgen Vig Knudstorp.

He helped the business cut down on inventory and reduce creation time. This individual encouraged the company to build relationships with significant toy businesses, including Concentrate on, Wal-Mart and Toys ‘R’ Us.

This individual also brought in LEGO Thoughts, an online community where supporters could put up proposals for new Seglar sets that they wanted to see produced. This kind of allowed SEGLAR to test the benefit of new thoughts and gain feedback prior to committing to them.